As a development organisation, you create life-changing impact. Targeted writing support enables you to keep each of your audiences precisely informed.
Your messaging challenge
You face unique challenges in reaching different audience segments:
- Global audiences need culturally nuanced content that translates across borders
- Technical audiences require detailed programmatic information without losing nuance
- General audiences seek compelling stories that inspire connection and support
- Donor audiences demand precise impact metrics and a clear return on investment
The Golden Thread approach to targeted writing support
We develop tailored content that resonates with each audience segment’s interests, knowledge level, and cultural context while maintaining your core message. Each type of audience receives distinctly crafted content. For example:
- Global stakeholders: We develop relevant content that maintains your impact across borders.
- Technical experts: We create reports that engage and stand up to professional scrutiny.
- General public: We craft accessible stories that inspire connection and support for your work.
Let’s talk
You need to get your targeted messaging right to drive meaningful engagement. Let’s explore how we can enable your organisation to develop more meaningful connections with each stakeholder group.
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